Get a foundational understanding of how all content on the internet is categorize — and why media publications have a built-in advantage.

When you understand a business’ motivations, you understand what they’re looking for. We’ll outline 7 common media revenue sources, and what types of articles support those goals.

You don’t need to be a professional writer to land a media byline. What you need is to pitch the types of articles media editors are looking for.

There’s no one perfect pitch format, but all successful pitches are the result of following these 3 steps.

See actual pitches from PR agencies and professionals that have been anonymized for learning purposes. When you see what an editor sees, it becomes far more obvious how to structure your pitch.

One pitch turned into an article in less than 48 hours. Another took two months and 32 emails back and forth to land. I’ll show you how both scenarios played out with screenshots from my own inbox of the conversations that unfolded.

In this session, we cover:

➡️ The current business of media, and what types of articles editors are most likely to accept from prospective contributors and freelance writers these days.

➡️ Three steps to writing great pitches regularly, and how to become more adept at each.

➡️ Considerations for article format, length, and structure to save you time and headache.

It's impossible to give a hard number here, as everyone is pitching different topics to different publications at different times.

After consuming this workshop, you will know what actions to take next with regard to identifying media outlets, finding gatekeepers, and sending pitches that get clicked, opened, and read. Earned media is a long game, and these skills will remain relevant for years to come as you come across new opportunities to contribute.

1) I have pitched publications for several years. The bylines and placements I have landed as a result have helped me establish credibility and pursue bigger (and paid) opportunities.

2) I am a current editor at a top media publication. I currently receive about 300 pitches a month, many of which are from publicists and PR agencies. I read pitches from strangers every single day; it's immediately obvious to me which pitches work, which ones don't, and why.

3) My skill set is translating opaque concepts into clear action steps, and people say I do that in a fun, easy-to-consume way.

I subscribe to the Beyoncé policy, which is... no refunds. Due to the nature of the intellectual property presented in this session, all sales are final, and the materials may not be white-labeled or distributed for your own commercial use.